All three of my daughters won pizzas for reading books through Pizza Hut's Book It program. It was easy for them, they all really enjoy reading--and often had the library points to prove it.
For some of the kids who won those pizzas it was very hard work. And, due to their family circumstances, it was sometimes the only pizza they got that didn't come frozen. It was a big prize to those kids, proof of their accomplishment.
Now some wingbat prof from Harvard wants Pizza Hut to end the program. She says that the pizzas are junk food being promoted to a "captive audience". Er, I don't think so. As far as I know, if a kid doesn't want the pizza, they just don't have to read the required number of books. And I don't really think one little personal pan pizza per year is going to ruin their appetites for regular food or that the personal pan pizza is even junk food.
Kids often need incentives to start reading on their own. Many keep reading after they learn that it can be fun and interesting. Let the kids have their pizzas---and their books.
